Book Fair

Book Fair

The New Delhi World Book Fair, held for the past 41 years, is one of the most eagerly awaited events in the publishing world. It brings together major publishing houses of the globe, providing opportunities to promote titles and foster trade. This year the event was inaugurated by HRD Minister, Smriti Irani on 9th Jan and it concluded on 17th Jan. There were about 2100 stalls put up by various agencies. Macmillan had put up the stall together with Springer this time. We had exhibited all our latest print and digital products. Our demonstration of e-books on laptops and Android tablets was highly appreciated by visitors.

English Ferry to set sail in India

Macmillan Education India published a new ELT series for 2016 academic year. The series called English Ferry has generated great enthusiasm amongst publishing, sales and marketing teams. Close to 15 launch events have been held with active participation of reviewers, authors and people whose stories the series carries.

The Kerala team conducted innovative thematic ELT city workshops (“Cruise with English”) which saw extensive participation from school teachers, first of a kind in the publishing arena. The workshops in the North and East targeted participation of school leadership through expert lectures, coupled with Ferry launch and book display. In the West, English Ferry has captured the imagination of the teachers - video clips recorded by our sales team show the ferry being rated as 10/10.

Inquiries and requests for samples are flowing in and everyone is now waiting with bated breath for the orders to flow in.

A big kudos to the entire school team.